Perfect Fit, Pure Confidence

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New Collection

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Wherever you are and whatever you're up to, you can enjoy the PrimaDonna feeling all day and into the night.

Bras

Sophistication with support

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Shapewear

Your best shape awaits

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Briefs

Beautiful designs and total comfort

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Swimwear

Breathe out, it‘s summer

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Sportswear

Fashion & technology combined. Ready, set , go!

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Discover our Iconic Styles

We create icons. Here are 3 that you keep coming back for again and again!

Your perfect Fit

Wearing your perfect fit unleashes your best. When you wear our perfect fit, you'll stand a little taller.

Watch the magic of ‘love at first fit’

Wearing your perfect fit unleashes your best. When you wear our perfect fit, you'll stand a little taller.

A heart for craftmanship

We’ve been refining our craft since 1895. That’s why what we make is as good as it gets. Curious how we do it?

I can stand on top of the world and say: OK, this is me.

Antonia (UK), upon finding her perfect PrimaDonna fit

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